So crazy and committed, we jump out of planes to demonstrate our dedication.


During Boot Camp, new TRU Colors employees undergo a rigorous eight week course that trains them in life skills, job skills and beer.  Their daily schedule includes:

  1. Morning workouts to ensure we are physically fit to work in any environment.

  2. Yoga/hot yoga to ensure we are mentally centered for future tasks.

  3. Afternoon classroom sessions and experiences to ensure we have the understanding, beliefs and skills necessary to be successful.


TRU Community harnesses the competitive nature of our employees to drive personal and professional growth.


We are divided into tribes that compete for points through positive personal and team actions that enhance stability, drive growth or better our communities.

At the end of the season, points can be turned in for incentives like dinners, merch and cruises.


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 © 2019 TRU Colors

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One more rep for TRU!