On a Sunday morning in our city, a teenage boy was killed in a gang related shooting. Think about it, while most of us were sleeping, attending church, or having brunch with friends, someone’s life tragically came to an end. This must stop, and that’s why rival gang members came together to launch TRU Colors.
TRU COLORS STORY
TRU Colors is building a scalable blueprint that save lives and enables our employees to reach their personal and professional potential.
Today we’re busy building our facility and will launch our beer in early 2020. From there, we’ll begin launching TRU Colors in cities across America—opening brewpubs and replicating our social mission platform.
OUR NAME IS IMPORTANT
IT'S WHAT WE BELIEVE IN
OUR WORD IS OUR BOND
WE HANDLE OUR BUSINESS
WE STAND TOGETHER
TRUTH. RESPONSIBILITY. UNITY.
Working at TRU Colors means you better be good with TRU—Truth, Responsibility and Unity. It also means you need to be what we call ‘Authentically Adaptive’—always be true to who you are, but respect and adapt to the environment you’re in.
That means we’re equally comfortable in the boardroom with investors and on the streets with our homies. It’s what we do.